Second Sky 2018 Initial Lineup Announced
Last week, Porter announced his new project: The Second Sky festival (originally named Multiverse until he faced some serious backlash from another festival of the same name). While I could not be more excited that Porter is putting on a festival, the guy had to go and do it on Father’s Day. I love you Porter, but the CMan always comes first.
The lineup is predictably heavy on Porter’s own influences with 7 acts already announced: Kero Kero Bonito, Anamanaguchi, G Jones, Nina Las Vegas, Chrome Sparks, Cashmere Cat, and WEDNESDAY CAMPANELLA. Check out Porter’s instagram for his personal review of each artist, you’ll really get a sense of why he chose these acts for Second Sky. Here’s G Jones:
As Billy McFarland learned v quickly, putting on a festival is more than just booking acts. The logistics behind this have been in the works for a long time and it’s great to see all the little details that mark a good festival: activate passionate niche audience, unique lineup (where else you seeing Kero Kero Bonito play before G Jones??), strong social media promotion. He’s getting 25k+ likes on Insta by announcing each artist individually but keeping the artistic consistency of the branding:
I found it really cool how his team is gamifying the presale to help get the word out:
Applying my surplus of concert ticket budget to vinyl, picked up some new wax that are a big hit with Colin & Ellie.
Been a long time since one of the best has graced us with his indie-tronic chillwave vibes.
Cue wholesole piano and Porter’s first track to feature an acoustic guitar.